CareFlowGrowth

Selected work

Systems built for real operations.

Not mockups. Not generic automation diagrams. These are CRM and workflow systems built around the way real teams capture inquiries, manage opportunities and follow up.

Talk through your workflow ↗Explore the work ↓
Selected client implementation evidence showing CRM and automation work
26k+records organized
3sales pipelines structured
5+automation workflows delivered
4industries represented

The work

Real systems.
Real evidence.

Each project below pairs the system scope with the implementation evidence available from the engagement. Where a screenshot was available, we show it. Where it was not, we use a clearly labelled system map rather than inventing a screen.

Durham Psychotherapy Zapier workflow connecting Gmail, Formatter and Pipedrive
Durham Gmail trigger in ZapierDurham inquiry data being transformed in Zapier
01

HEALTHCARE · PIPEDRIVE · ZAPIER

Durham Psychotherapy

A lead capture system that stopped inquiries from getting lost between tools.

I designed and built a full lead capture and tracking system in Pipedrive for a multi-therapist Canadian psychotherapy practice. Inquiries from Gmail, Psychology Today, WebTribes and Grasshopper were brought into structured deals with name, email and phone extraction, source tagging and stage assignment at intake.

5Zapier workflows
3business numbers tracked
0manual entry for new inquiries
BuiltLead capture · data extraction · source tagging · pipeline configuration · inbound call tracking
View implementation evidence ↓

DURHAM · IMPLEMENTATION EVIDENCE

The handoff, visible.

Actual Zapier screens from the workflow: Gmail trigger, data transformation and the connected Pipedrive actions.

Gmail new email matching search trigger
Gmail inquiry trigger
Zapier workflow connecting Gmail, Formatter and Pipedrive
Workflow sequence
Formatter receiving inquiry fields
Inquiry data extraction
Formatter transformation options
Transformation logic
Tested workflow before Pipedrive actions
Tested automation
PEC Healthcare Pipedrive CRM architecture and data migration system map
02

HEALTHCARE · CRM ARCHITECTURE · DATA

PEC Healthcare

From a growing database to a CRM structure management could actually see.

I architected and built a complete Pipedrive CRM system for a German healthcare SaaS company. The build included three separate sales pipelines, custom fields per pipeline, an Aircall phone integration, four pipeline automations and executive dashboards for Sales/SDR and Management.

I also completed a large-scale import of approximately 16,000 healthcare organisations and 10,000 contacts from a German market database, fully mapped to the new Pipedrive structure.

26krecords organized
3pipelines structured
2executive dashboards
BuiltCRM architecture · pipeline logic · data mapping · Aircall integration · dashboards · automation
System map based on the documented project scope, not a fabricated client screenshot.
Ilumae HubSpot automation workflow map connecting Airtable, Google Calendar, HubSpot and Slack
03

B2B TECH · HUBSPOT · ZAPIER

Ilumae

A connected automation layer from signup to sales-team visibility.

I built a multi-workflow HubSpot automation suite for Ilumae, a Netherlands-based B2B tech startup. Airtable beta sign-up forms were connected directly into HubSpot contact records, Google Calendar bookings were used to create and update HubSpot deals, and email-open triggers fed Slack notifications to the sales team.

Four published Zapier workflows were delivered across the HubSpot portal, allowing the team to track prospect touchpoints from first sign-up through active engagement without manual input.

4published workflows
3systems connected
0manual touchpoint entry
BuiltAirtable → HubSpot · Calendar → Deals · email triggers · Slack alerts · workflow logic
System map based on the documented project scope, not a fabricated client screenshot.
Switch Lending Group business application form
JotForm HubSpot integrationHubSpot import mapping
04

LENDING · HUBSPOT · ZAPIER

Switch Lending Group

Lead management that kept the CRM connected to the conversations happening around it.

I built and maintained a Zapier-powered lead management and email logging system for a US mortgage brokerage. JotForm lead capture was integrated into HubSpot with automated contact creation, address-field mapping and full email activity logging to contact records.

The engagement also included ongoing troubleshooting and system improvements, including diagnosing and resolving field-mapping bugs and authentication issues across live workflows.

JotFormlead capture
HubSpotCRM records
Liveworkflow support
BuiltLead capture · contact creation · field mapping · email logging · troubleshooting
View implementation evidence ↓

SWITCH LENDING · IMPLEMENTATION EVIDENCE

From intake to CRM records.

Actual project screens showing the intake form, submissions, HubSpot mapping and the connected communication layer.

Switch Lending Group JotForm business application
Business application intake
Switch Lending Group JotForm submissions table
Submitted application data
Switch Lending Group JotForm HubSpot integration
JotForm → HubSpot
HubSpot import mapping
CRM field mapping
HubSpot import results
Import results
HubSpot contacts
HubSpot records
Aircall onboarding
Aircall setup
Completed HubSpot integration
Integration complete

Client voice

The work is technical.
The experience should feel simple.

Real feedback from clients and collaborators on responsiveness, communication and delivery.

★★★★★ 5.0
“Marvel Ayo did an excellent job with my CRM automation project. The setup was handled professionally, communication was smooth, and the workflow between HubSpot, Apollo, Monday, Zoho, and Zapier was organized exactly the way I needed.”
Mike ConnorUnited States
★★★★★ 5.0
“Excellent deliver. Thanks so much! In case you are looking for someone who can help with CRM tasks. He is the right person to work with!”
Samuel HenryUnited Kingdom
★★★★★ 5.0
“Absolutely amazing work! The seller understood exactly what I needed and set up the Zapier automation perfectly. Everything is working smoothly, communication was great, and the delivery was faster than expected.”
Sammy SamaSwitzerland
★★★★★ 5.0
“Ayodele has been responsive and very helpful on our projects together. Highly recommend!”
Malik SmithSocial Worker · Psychotherapist

VERIFIED CLIENT FEEDBACK

Proof from the people.

Selected screenshots of the feedback behind the testimonials above.

LinkedIn recommendation from Malik Smith
LinkedIn recommendation · Malik Smith
Five star review from Mike Connor
Client review · Mike Connor
Five star review from Sammy Sama
Client review · Sammy Sama

How we present proof

Specific beats impressive.

We show the systems that were actually built, the scope that can be verified and the operational details that matter. We do not manufacture ROI figures or promise outcomes a CRM alone cannot guarantee.

Where a screenshot exists, it is shown as evidence. Where one does not, the visual is labelled as a system map so the distinction stays clear.

Your workflow could be next.

Bring the tools, handoffs and follow-up gaps you are dealing with now. We will help you understand what should change before anything gets built.

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CareFlowGrowth